your Plan for ‘How the Brand's Messages & Value Proposition will be Delivered to Target Audiences’
Across Chosen Channels to Achieve Defined Communication Objectives.
(like awareness, consideration, conversion, loyalty)
the Guide* for your Company’s Growth.
it Articulates and Consolidates the Strategy.
*this document serves as your reference to help you stay focused on the Big Picture
a Big Picture is a Broad & Comprehensive Understanding of a Situation or Project.
It involves taking into account all the Important Aspects, seeing how the Different Parts Interact & Understanding the Long-term Implications.
A big-picture approach ensures your actions work together toward the ultimate goal. It lets you See Beyond the Immediate details while keeping the Main Goal in mind. the Big Picture lays the Foundation for your ‘Communication Strategy’.
Crucial for a better Decision-Making (helps prioritize what truly matters and avoid getting sidetracked by minor issues), Strategic Thinking (essential for planning, setting goals, and understanding the impact of actions), Problem Solving (allows to identity root causes rather than just symptoms).
The Big Picture is the Overall Vision (long-term, ultimate goal), and the broader context in which your business operates. It’s also the most important aspect of a project : the Key Driver that guides your decision-making.
✦ Why this Playbook Matters?
This Playbook (guide) is the “how” that takes you from your current state, to your envisioned future.
→ It matters because it articulates and consolidates your ‘Communication Strategy’ in one place, so you have a clear roadmap for the next steps to drive business growth.
✦ How this Playbook is Different?
When it comes to developing a ‘Communication Strategy’, too often, many professionals get stuck in silos: they focus on every tiny detail but neglect to zoom out, and completely forget to lift their heads to see the whole picture.
The result? This tunnel vision leads to poor decisions. Sometimes, they even forget the purpose of doing all this in the first place.
→ That’s why I created the Big Picture Playbook, to help you balance granular detail with your ultimate goal.
✦ Who this Playbook is For?
→ This guide is aimed at those who dislike when a situation isn’t clear and would rather everything be crystal clear.
Think of it as your strategic roadmap to success.
✦ When do you Need this Playbook?
Business development doesn’t happen in silos. It depends on coordinating multiple interdependent activities. Tackling tasks out of their strategic sequence undermines the entire structure and risks stalling your progress.
→ Right from the start, adopt a sequential approach: define and articulate an overall vision, then develop your strategic pillars (branding, marketing, communication, and creative). This will give you a solid foundation for execution (e.g., logo design, key visuals, social media posts) and help you achieve true efficiency.
→ Start by defining the big picture; then consolidate it into a playbook to strategically guide your every move.
FAQ
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This playbook is a digital product (Pdf file). No electronic device is included (mockup for illustration purposes only) ;-)
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Communication Objectives, Key Messages (aligned to Brand Strategy & Value Prop), Target Audience Segments (specific to the campaign/initiative), Channel Selection & Mix (owned, earned, paid, shared media), Timing & Sequencing, Measurement Metrics (reach, engagement, conversions).
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It does not include any Brand Visual Identity System such as a logo, key visual, webdesign, app design, or social media post (note: those components are done by experts such as a Graphic Designer, an Art Director or an Agency).
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Since the Big Picture is composed of a collection of 4 strategic playbooks (branding, marketing, communication, creative), you can select whichever playbook best addresses your needs. Each playbook is crafted with the overall strategy at heart. Nonetheless, to experience the full Big Picture, it’s advisable to have all four in your toolkit.
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Please, contact me thru email (minhcao.digital@gmail.com) for a relevant and customized quotation, based on your current journey and need.