Minh CAO, Creative Director
 

S e r v i c e S

the Big Picture brings together

four Strategies to Grow Your Business.

 

Defining Who the company wants to Become.

Defining Who are the Right Audiences, How to Attract and Reach them.

Ensuring Messaging is Consistently Delivred Accross Touchpoints.

Defining Creative Direction to Engage with the Target Audience.

When it comes to promoting the business,

some owners are tempted to jump straight into creating their brand’s visual identity (logo, key visual, social media post), even though they haven’t yet built a solid foundation.

Best practice is to begin by defining the Big Picture (overall vision), and only then move on to crafting the Pictures (the execution).”

 
 

Everyone has their own Journey:


What's Yours?

Start-up

Founder

Local

Business Owner

Middle Entreprise

Business Owner

 

Corporate

Marketing Director

Corporate

Brand Director

Corporate

C-Suite Executive

 

Young

Creative

Senior

Creative

Content

Creator

 
 

I’ve been working in the advertising industry

for over 20 years, on both the agency and client sides

in France and across Asia.

 

Journey: I grew up in chaos, no clarity, no direction, experiencing life in silos and fixating on the smallest details. Then one day, while holidaying as a tourist on a rooftop, I finally saw the Big Picture: how far I’d come and where I’m headed. That pivotal moment gave me not only clarity and purpose but, above all, peace of mind.

Vision: a world where people know exactly what to do (and what not to do), understand which actions to prioritize, and can optimize their limited resources to achieve success.

Mission: I stand against the lack of clarity. I help entrepreneurs define and formalize their big-picture vision, enabling them to know exactly which actions to take to grow their business.

→ Discover my Education

→ Discover my Skill Sets

→ Discover my Pro XP

→ Discover my Tools