Desire

As a Student Creative, you pursue authentic self-expression, create tangible showcases for your work, and seek meaningful validation of your creative voice.

Authentic Self-Expression (the fundamental drive to create work true to your vision and identity) I Tangible Opportunities (the need for platforms, audiences, projects, or experiences to share your work beyond the classroom) I Meaningful Validation (Recognition, feedback, and appreciation that confirms your work resonates and has value, fueling your motivation and confidence).

Challenge

You most struggle with balancing authentic artistic expression against commercial viability, building professional visibility/networks without established platforms, and acquiring practical business/entrepreneurial skills essential for sustainable growth.

Art vs. Commerce Tension

Reconciling personal creative vision with market demands and monetization strategies.

Visibility & Network Gap

Gaining meaningful exposure and accessing relevant industry connections from a starting position of limited reach.

Business Skill Deficit

Lack of foundational knowledge in marketing, finance, legal rights, negotiation, and strategic planning needed to scale their work.

 This triad captures the critical hurdles between raw talent and thriving as a professional creative.

Enjeu

{ quelque chose qui vous est précieux, et que vous ne voulez pas perdre }

Without an effective growth strategy, your talent and vision risk being unseen, undervalued, and unrealized resulting in financial instability, abandonment of your creative path, and the loss of diverse, authentic voices.

Personal Loss

Your deepest desire for authentic expression and meaningful validation goes unfulfilled, often forcing you into unrelated careers.

Professional Failure

You struggle to build viable careers, facing financial hardship and burnout due to an inability to monetize or scale your work effectively.

Cultural Cost

Society loses innovative perspectives and artistic diversity as unique creative voices fade into obscurity without the platform or support to reach audiences.

The stake isn't just individual struggle. It's the preventable loss of creative potential that could enrich culture and the economy.

Solution

Free Sharing (Creativity 101)

from an experienced Creative Director, for Creative Growth.

I believe that knowledge and experiences, only start to create value once it’s shared. That’s why I created a series of videos sharing, in order to help young creatives to move forward faster in their carrier path. I don’t forget more senior creatives. Indeed, I also believe those videos sharing could serves as a kind reminder.

Marques avec lesquelles j’ai travaillé au cours de mes plus de 20 ans de carrière — en agence, chez l’annonceur, en freelance, en tant que fondateur de startup et chef d’entreprise :