the ‘Creative Strategy’ Big Picture Playbook

a Plan for ‘How the Brand's Core Message and Identity will be eXpressed

Visually, Verbally, and eXperientially’.

(within a specific campaign or initiative to capture attention, evoke emotion, and motivate action)

the Guide* for your Company’s Growth.

it Articulates and Consolidates the Strategy.

*this document serves as your reference to help you stay focused on the Big Picture

allows you to See Beyond the immediate Details,

to Keep in Mind the Main Goal.

Crucial for a better Decision-Making (helps prioritize what truly matters and avoid getting sidetracked by minor issues), Strategic Thinking (essential for planning, setting goals, and understanding the impact of actions), Problem Solving (allows to identity root causes rather than just symptoms).

The Big Picture is the Overall Vision (long-term, ultimate goal), and the broader context in which your business operates. It’s also the most important aspect of a project : the Key Driver that guides your decision-making.

✦ Why it matters?

The ‘Creative Strategy’ Big Picture Playbook provides clarity and guidance, consolidating your needs to grow your business.

It matters because it lays the foundation for your creative strategy. It’s the “how” that takes you from your current state to your envisioned future.

✦ How it’s different?

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✦ Who is it for?

For Start-up Founders, Local Business Owners, Middle Entreprise Business Owners, Corporate Marketing Directors, Corporate Brand Directors, Corporate C-Suite eXecutives and Content Creators. You probably already know that by now. Who it is for, is more profound.

• For those who dislike uncertainty and seek clarity in life.

When do you need one?

Growing a business involves many interconnected tasks—nothing exists in isolation. If you tackle them out of order, the whole operation suffers. Sequence matters: start with the Big Picture, then move on to branding, marketing, communication, and creative.

→ Start by defining the big picture; then consolidate it into a playbook to strategically guide your every move.

FAQ

Creative Concept/Big Idea, Campaign Theme, Mood & Tone (visual & verbal), Core Creative Assets (visual identity application, copywriting, video style, audio), User Experience (UX/UI for digital), Guidelines for execution.
any Brand Visual Identity System such as a logo, key visual, webdesign, app design, or social media guidelines (note: those components are done by experts such as a Graphic Designer, an Art Director or an Agency).
This playbook is a digital product (Pdf file). No electronic device is included (mockup for illustration purposes only) ;-)
Since the Big Picture is composed of a collection of 4 strategic playbooks (branding, marketing, communication, creative), you can select whichever playbook best addresses your needs. Each playbook is crafted with the overall strategy at heart. Nonetheless, to experience the full Big Picture, it’s advisable to have all four in your toolkit.
Please, contact me thru email (minhcao.digital@gmail.com) for a relevant and customized quotation, based on your current journey and need.

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